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Brian Ring

VSS Product Marketing Manager

Service Provider

Brian Ring recently joined Cisco to lead Strategic Marketing efforts across Cisco’s Service Provider Video portfolio. Mr. Ring has over 18 years of experience designing, marketing and selling video & TV tech globally to operators, publishers, broadcasters, networks, and studios.

Previously at Ring Digital llc, Brian provided product strategy, content marketing and business development support to clients like Brightcove, Pac-12 Networks, Thuuz Sports, Grass Valley, Wowza Media Systems, Univision, Beamr, Mux and others.

As an industry analyst, he has contributed original research and thought leadership to the ongoing discussion about television’s evolution from free to pay, from OTA to OTT, and from the big screen to all screens. His favorite research topics include sports DVR usage, social TV, Live streaming, video QoE, as well as fan engagement and content monetization in the OTT era.

Brian also spent five years as an executive in Ericsson’s video business unit. There he helped to launch one of the earliest video content management systems for operators, the WatchPoint CMS. On the heels of that success, he was tapped to spearhead a pioneering investment in a cloud-native media asset management platform. Before joining Ericsson, Brian worked on a range of interactive content projects for Zoo Digital, including a DVR game platform for DIRECTV.

Articles

September 13, 2018

SP360: SERVICE PROVIDER

VideoGuard Anti-Piracy Services: World Cup Infographic Case Study

Enjoy this case study infographic related to our 2018 FIFA World Cup work: Fighting Streaming Piracy! See VideoGuard Anti-Piracy Services in action at booth 1.A71 at #IBC2018. Email Anti-Piracy@Cisco.com to book a demo, or reach out to Avi Ben Simon, Rinat Burdo or Fabio Souza.…

September 12, 2018

SP360: SERVICE PROVIDER

Cisco SPVSS IBC Panel: The Next Billion Viewers, the Next Billion Dollars

JAMES FIELD is speaking on this amazing IBC 2018 panel! (So are BBC, Google, & SSVC.) To attend, login to your IBC registration, click on Upgrade, and use code CSS18 to get free ‘add-on’ access to the session. NEW TV GROWTH MODELS is the topic of the panel. The set-up question: How w…

September 10, 2018

SP360: SERVICE PROVIDER

The TV Subscriber Journey: Three Foundational Steps

Interested in attracting new customers? Reconnecting to cord-cutters? Retaining valued subscribers? Put Cisco SPVSS stand 1.A71 on your must-see list at #IBC2018! Reach out to your Cisco account rep or any listed author to book a demo of Infinite Video Platform, our cloud service for pay TV operator…

September 4, 2018

SP360: SERVICE PROVIDER

Blended TV: Broadcast and Streaming, better together.

To set-top, or not to set-top?  Is that the question? Because Infinite Video Platform is a cloud service that blends broadcast and streaming to create premium video experiences on all devices. Reach out to book a demo at #IBC2018 with any listed contributor. Which is best? Retail streaming devices…

The Threat of Streaming Piracy? Pernicious.

Attending IBC? Make Stand 1.A71 your first stop. Amongst our bevy of cool demos is one showcasing VideoGuard® Anti-Piracy Services. We’ll show how streaming piracy happens and how we fight it.  This POV post answers the question,“What’s the threat of Streaming Piracy?” Here&#…

Got Bare Metal? We have Blueprints. TV, DevOps and Scalable Container Workflows

The Cisco SP Video Software & Solutions team is energized and ready to go with over eighteen impressive demos for IBC 2018. One set of demos features our Video Processing Solutions in a containerized format, running on and off-premise. These solutions are built from Virtual DCM (vDCM) applicatio…

Attending IBC 2018? Cisco’s SP Video Team is Energized and Ready

Attending #IBC2018? If so, put Cisco Service Provider Video Software & Solutions on your list! Stop by Stand 1.A71. Why? This post is your print-it-out guide. We are energized and ready! Over the past few months, our product teams have been working hard to add new enhancements, features, partner…

Vertical Consolidation: Several New Distribution ‘Tails’

#IBC2018 The Cisco SP Video Software & Solution team is prepping eighteen demos across five domains. These demo slots will fill-up fast! Ask your Cisco rep or any listed author to book your meeting.  This post shares a perspective on Next-gen Distribution and Control. Check out the Cisco D9800 N…

It’s Time to Get Smart about ABR; It’s Time to #StreamQuality

Attending the Pay TV Show in Denver next week? If so, don’t miss Wednesday’s 1:40pm panel Streaming Video Everywhere: Quality & Reliability at Hyatt Regency in Denver, Colorado.  I’ll moderate the discussion and we’ll dive deep into a wide range of technologies taking Adaptive Bit Ra…